A Bag Full Of History
Since 1962
From factory floor to family favourite. Every Bertie Beetle showbag carries a little piece of Aussie summer.
1889
Hoadley's founded as a jam co.
1913
Confectionery pivot
begins.
1963
Bertie Beetle is born.
1970
Rowntree buys
Hoadley's.
1988
Nestlé takes over.
2016
Bertie goes online.
2023
60th birthday celebrations.
"Bertie Beetle is by far the most iconic and well-known goodie at the easter show."
- Pulp Magazine, USU